Read the text below. Choose from (A-H) the one which best fits each space (17-22). There are two choices you do not need to use.
Coke
Coca-Cola (often abbreviated to “Coke”) is a cola drink and is the world’s most popular carbonated soft drink. The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, (17) ___________ around 1884. Coke’s inventor, John Pemberton, was not a quickwitted marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, (18) ___________. Candler’s successful marketing, continued by his successors such as Robert Woodruff, established Coke as a major soft drink first in the United States and later around the world.
Originally designed to be sold at soda fountains, (19) _________, whose distinctive shape has become a part of the drink’s branding. Major advertising campaigns have established Coca-Cola slogans such as “The pause that refreshes” as part of popular culture. Nevertheless, Coca-Cola has been criticised for its possible negative health effects, with many urban myths surrounding it. In addition, (20) __________ has been periodically challenged, in particular by its main rival Pepsi-Cola. This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of “New Coke”, (21) ___________. The widely unpopular decision was eventually voided in the face of public opposition.
Since then, the Coca-Cola Company has on occasion introduced soft drinks under the Coca-Cola brand name. The most famous of these is Diet Coke, which has become a major diet cola, but others exist, such as Cherry Coke. There are also (22) __________ but which remain unaffiliated with Coca-Cola the drink, such as Sprite.
Read the text below. Choose from (A-H) the one which best fits each space (17-22). There are two choices you do not need to use.
Coke
Coca-Cola (often abbreviated to “Coke”) is a cola drink and is the world’s most popular carbonated soft drink. The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, (17) ___________ around 1884. Coke’s inventor, John Pemberton, was not a quickwitted marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, (18) ___________. Candler’s successful marketing, continued by his successors such as Robert Woodruff, established Coke as a major soft drink first in the United States and later around the world.
Originally designed to be sold at soda fountains, (19) _________, whose distinctive shape has become a part of the drink’s branding. Major advertising campaigns have established Coca-Cola slogans such as “The pause that refreshes” as part of popular culture. Nevertheless, Coca-Cola has been criticised for its possible negative health effects, with many urban myths surrounding it. In addition, (20) __________ has been periodically challenged, in particular by its main rival Pepsi-Cola. This tension reached its peak during the 1980s, at the height of the Cola Wars, which eventually resulted in the heavily-publicised introduction of “New Coke”, (21) ___________. The widely unpopular decision was eventually voided in the face of public opposition.
Since then, the Coca-Cola Company has on occasion introduced soft drinks under the Coca-Cola brand name. The most famous of these is Diet Coke, which has become a major diet cola, but others exist, such as Cherry Coke. There are also (22) __________ but which remain unaffiliated with Coca-Cola the drink, such as Sprite.
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Coca-Cola was later sold in bottles
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intended to replace the original Coca-Cola
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where the first television ad was created
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the commercial success of the drink
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some memorable slogans for Coca-Cola
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whose company remains the producer of Coke today
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where the drink was first invented
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some drinks marketed by the company
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Read the text below. Choose from (A-H) the one which best fits each space (17-22). There are two choices you do not need to use. Coke Coca-Cola (often abbreviated to “Coke”) is a cola drink and is...Read the text below. For questions (6 — 11) choose the correct answer (A, B, C or D). 10 Ways to Improve Your Memory A good memory is often seen as something that comes naturally, and a bad memory as...Read the text below. For questions (6 — 11) choose the correct answer (A, B, C or D). 10 Ways to Improve Your Memory A good memory is often seen as something that comes naturally, and a bad memory as...Read the text below. For questions (6 — 11) choose the correct answer (A, B, C or D). 10 Ways to Improve Your Memory A good memory is often seen as something that comes naturally, and a bad memory as...Read the text below. For questions (6 — 11) choose the correct answer (A, B, C or D). 10 Ways to Improve Your Memory A good memory is often seen as something that comes naturally, and a bad memory as...